Both are self-serve ASO + analytics tools. Apptenium leads with a free ASO scan (no signup), a free app icon generator, and Pro at $9.99/month for unlimited apps. Appfigures starts self-serve around $7.99 and gates deeper workflows behind accounts.
Choose Apptenium if you want listing fixes and icon packs without a trial wall. Choose Appfigures if you need their specific market-estimate datasets.