Both are self-serve ASO + analytics tools. Grid summary below; details on the page.
| Capability | Apptenium | Appfigures |
|---|---|---|
| Free plan ASO scans (no credit card) | Yes | No |
| App icon generator with no account | Yes | No |
| Simple Free + Pro pricing | Yes | No |
| Keyword rank tracking | Yes | Yes |
| Deep market-estimate datasets | No | Yes |
| Large keyword caps / multi-tier ladder | No | Yes |
Start free — no credit card · See pricing · vs MobileAction · Best ASO for SMBs